Insurance of the future is smart, green, and customer-oriented, according to Tsvetelina Mihaylova, Chair of the Board of Directors and CEO of Axiom Insurance Company, in an interview for the special edition of Manager magazine - Leaders in Business 2025
2026 begins with high expectations for the financial and insurance markets. What trends will define the sector next year?
The insurance sector is entering a period of smart transformation. We are seeing three clear directions: digitalization, personalization, and sustainability. Digital technologies are no longer just a tool, but a strategic environment – customers want services "here and now" from their mobile devices. Personalization is becoming the norm – insurance solutions must reflect the customer's real lifestyle, not the other way around. And thirdly – sustainability. More and more customers, investors, and partners expect companies to think ahead, apply ESG criteria, and invest responsibly.
Full interview in Bulgarian language can be found here